More Groove. More Memories

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A team of creatives from different backgrounds who are based in Perth, Western Australia. Combined to transform events to have a user-centric experience and give a new sense to the music scene.

Lab Group.
Lab Groups events are specifically designed to enhance and amplify your experiences across your weekends. We specifically tailor each event to our audience using User defined frameworks and methodologies to apply and deliver a User experience unlike any other event company
How was Lab group born.
Labgroup grew from three best mates who had a joint love for music and likeminded skillsets. Originating in the Peel region - our mission was to re-vamp the events industry in Mandurah and the surrounds.

Originally "The lab" - our vision was to showcase the local artists who were at hand but nowhere to perform. We successfully ran multitudes of events in Mandurah, Before being scoped and welcomed into the Perth and Northbridge scene.  
The business side.

Since launching the Lab - our stakeholder relationships have grown to 9 different venues situated across Perth metropolitan areas. We have worked with artist managers, venue operations teams and rolled out events with high attendances successfully.

Our team are all specialists in their own field. We have marketers, Business relations, UX designers and Events managers all part of the operations which roll out.

Our team have worked with national and international status artists who have taken over some of perths biggest and most renowned venues.

The UX 
Putting UX into the atmosphere
We have ensured that each event is personal and the experiences are remembered.

We listened carefully to the market reaction of Perth's scene. A largely scaled Drum and bass city, we knew we had to make the events have meaning to them. Often a company will just play the music, let the show go on and see the outcomes, but we do it differently.

By creating and curating multitudes of different styles of events - We want to hero everyone who has talent – Pushing artists to be recognised on the map.We’re passionate about finding and scouting the next big artist, we know they come along all the time, and we want our platform to give them the push they need to jumpstart their career.
Mandurah & the Perth metropolitan areas Have a rich history of live music, being one of the largest exports of artists within Australia. The music scene over the past 5-8 years has fallen around our regional areas, and We are here to revitalise and energise a new place for our performers to grow and expand their audience , who have a deep love towards this style of music.

Lab Group is about providing the experience our audiences seek, a night they will remember and a service who is trusted to provide the event to the highest professional scale... whilst having fun.

Where is it now?
Year 3!

We are currently in our third year of business, and exicted to keep the party rolling for years to come. Our team are growing and expanding and we will continue to provide the safest and most enjoyable nights our patrons could think of.

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